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Senior Director of Advocacy Communications

Senior Director of Advocacy Communications

Senior Director of Advocacy Communications

Senior Director of Advocacy Communications

Senior Director of Advocacy Communications

About the Position

Job Title: Senior Director of Advocacy Communications
Reports to: Vice President of Advocacy
Job-Type: Full Time, Exempt Employee
Hours: Typically, Monday - Friday, 9 am to 5 pm

The Texas Public Charter Schools Association is the voice of public charter schools in Texas. Its mission is to support and advocate for a policy and regulatory climate that ensures every student in Texas has access to ever-improving public school options. We work closely with our sister organization, Charter Schools Now.

A. Job Summary

The Senior Director of Advocacy Communications is responsible for building a strong communications program that will support and engage our member schools to advance policies and regulations. The Senior Director of Advocacy Communications will oversee the Association’s digital advocacy work, engaging the charter community through digital initiatives, aligning messaging, and ensuring collaboration among member charter schools in communications and story-telling initiatives.

The job summary includes relationship building, project management, and utilization of technical skills in digital communications.

B. Essential Job Functions

     • Support the development of, and execute, a comprehensive communications strategy that amplifies the value of the public charter school sector and generates increased support for the sector and its advocacy priorities.
     • Develop and lead a community of practice for school-based communications and marketing professionals to build their advocacy-focused communications capacity and engagement, and strengthen their ability to engage in positive storytelling and advocacy about public charter schools
          - Develop a scope and sequence and accompanying curriculum for regular professional development training, along with tools and resources to support member schools in developing their advocacy communications practices.
          - Invest member schools in amplifying TPCSA-created key messages and content
          - In coordination with the Digital Director, provide expert guidance to member schools regarding digital communication strategies and tactics that drive 
            advocacy, enrollment, and development
     • Cultivate relationships with communications professionals and leaders in member schools, and provide individual support for their communications efforts 
         when needed.
     • Work across all TPCSA teams on the development and execution of research reports and data analysis rollouts
     • Maintain communication grant metrics by updating grant narratives and tracking goal metrics

Digital Advocacy
     • Work with the Communications and CSN teams to develop a comprehensive digital communications strategy
     • Ensure that our digital strategies align with our organizational goals, including all email campaigns, social media channels, website, and other digital channels
     • Oversee the execution of the TPCSA and CSN’s grassroots email program
          - Gain insight on new/ existing advocacy tactics to test and gather data
          - Manage email execution (test messages, layout, analytics, adjustments)
          - In coordination with Murmuration, analyze data and make adjustment recommendations
          - Report analysis and recommendations to the VP of Advocacy and other teams as applicable
          - Work with TPCSA’s CRM administrator to maintain clean and accurate data in Murmuration
          - Monitor email recipients against other scheduled emails to flag overlap
     • Learn and support the implementation of various tactics that grow our online audience yielding greater digital supporter engagement and activation
     • Develop metric reports and analysis on how best to optimize and improve digital efforts such as email, website, social media, and digital campaigns
     • Develop benchmarks and track metrics to assess digital supporter acquisition and advocacy engagement while setting actionable goals for growth

• Manage, support, and develop TPCSA’s Digital Director

Other expected behaviors
     • This is a full-time, exempt position. Employees are generally expected to work a 40-hour work week, with an understanding that occasionally there will be times when 50 or more hours a week may be required in order to complete projects.
     • Maintain regular and punctual attendance
     • Work cooperatively with others
     • Comply with all company policies and procedures
     • Physical demands— sitting for long periods in an office setting, keyboarding for long periods, lifting up to 30 pounds as required, bending, driving, and other physical demands as needed

C. Qualifications

     • Candidate must have a can-do, yes-and attitude and a dedication to the mission of supporting high-quality public school options for all kids.
     • Candidate should embody TPCSA’s core values: Optimism. Drive. Hustle. Excellence.
     • The successful candidate will be an extremely organized and detail-oriented professional looking for an opportunity to thrive in a position where they can execute statewide communication efforts
     • This person is the face of communications with our member schools and should have an engaging presence
     • Candidate should be a self-starter who thrives in a fast-paced, rapidly changing environment.
     • Candidate must be open to feedback and see it as an opportunity to grow.
     • Candidate must possess a strong internal commitment to excellence and deadline-meeting, and a proven ability to take initiative and ownership over a project.
     • Candidate must be flexible, with the ability to pivot and adapt to change as necessary.
     • Candidate should have high standards for his or her own work, and should be accountable to meeting mutually agreed-upon targets and deadlines.
     • Candidate must have previous experience in advocacy work and understand best practices for digital communication strategies
     • Knowledge of charter schools and the charter movement desired, but not required.

Education and experience
     • Bachelor’s degree
     • 7+ years of experience with digital communications work
     • Experience in advocacy communications
     • 2+ years of management experience highly preferred

D. Benefits

     • Competitive Salary at $85,000/year
     • Health Insurance, including medical, dental, vision, and life insurance
     • Paid holidays and PTO
     • Matching Plan for 401(k) contributions
     • For more info about our team culture and our employee benefits, please visit:

E. Disclaimer

This job description is not an employment agreement or contract. Nor is it an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. TPCSA reserves the exclusive right to revise the job description at any time without notice. Employment with TPCSA is at-will. An at-will employment relationship can be terminated at any time with or without reason or notice by either the employer or employee. This at-will relationship exists regardless of any statements made to the contrary. The employee must be able to perform the essential functions of the position satisfactorily, with or without accommodations. If requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

F. Instructions for Application 
Qualified candidates should submit the following application materials in one PDF document:

      Cover letter detailing how you embody TPCSA’s core values of optimism, drive, hustle, and excellence
      Resume describing your relevant experience and education

The PDF should be emailed to
512-584-8272 | 3005 S Lamar Blvd, Suite D-447, Austin, TX, 78704